JoJo: UK’s Leading Parent and Baby Boutique Opens at 60 Greenwich Avenue | Greenwich Moms
Founder of JoJo, Laura Tenison MBE, says “Greenwich Avenue is an iconic shopping street and we are proud to have finally opened alongside some of the best names in global retail. With the many local sailing enthusiast, our quirky British take on classic French nautical style should be well received. Our well-trained teams look forward to welcoming pregnant women, parents and baby gift buyers into our cool, calm and clean space. We can’t wait to join the community and hope that JoJo becomes as essential a part of the new baby journey to local moms and dads, as it is to the UK’s mummies and daddies.”
JoJo offers everything you need from the first stages of pregnancy to when little ones turn 6 years old including fashion, accessories, gifts and toys. The boutique offers a level of old fashioned service hard to find these days, with diaper change areas, children’s play tables, VIP maternity events and an essential maternity and nursing bra fitting service.
Full information can be found at
JoJo was launched 25 years ago as a specialist maternity and baby store as tiny kitchen table business with the stock held in a shed belonging to Laura’s parents in Wales. The company has grown organically and now has 90 stores as well as trade sales to 50 countries. Despite this phenomenal growth, JoJo continues to operate with small company values and places a huge emphasis on great quality, well trained teams, great customer service, environmental sustainability and loyalty to all involved.

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