With real estate transactions on the rise, we asked the Sarsen Team at Compass to share some tips on how to sell your home safely during this time.
Despite the coronavirus lockdowns, the Sarsen Team is still busy with a steady stream of interested buyers and offers. From showing the home to closing, nearly every service can be performed remotely with the right technology. Find out how cutting-edge technology can be leveraged to sell your home safely.
Show the Home Virtually with Property Videos and Digital Listing Brochures
Showing your home safely can be accomplished in a number of ways. Traditional showings can be carried out with safety precautions- masks, gloves and a limited number of adults practicing social distancing. Virtual showings utilizing property videos and Facetime tours are another safe option. With these virtual tours, buyers can view a walk-through of each room in your house and get a feel for the layout, space, beauty and charm of your home in a way that pictures and remarks alone can’t communicate. Buyers don’t need to step inside your home.
Instead of the traditional print brochures provided during showings, you can offer digital listing brochures. These dynamic presentations showcase your home with turnable pages and playable videos that engage and spark the interest of even the most discerning buyers.
Digital brochures also provide data that traditional print brochures do not- they allow you to measure real-time engagement that you can use for actionable insights. By putting these brochures online, you can see what elements interest buyers most and use that to tailor and adjust your home’s marketing strategy to attract more buyers faster.
Stage Your Home With Enhanced 3D Staging
Stagers Won’t Need to Enter. Do you want to update your house to make it more appealing to today’s buyers? Enhanced 3D Staging marries high-end design with virtual staging technology to create an upscale virtual experience that will attract even the most scrutinizing buyer.
Host Virtual Open Houses and Neighborhood Tours
Public open houses and neighborhood tours don’t need to stop just because of the coronavirus lockdowns. We can promote and host agent-guided videos on all major social channels and real estate websites. We will also promote the open house on our team website, Sarsenteam.com. Facebook or Instagram live buyer events provide another way to pique buyer interest in your home. Entertain buyers by hosting a cooking demonstration or a musical performance. Allow these buyers to imagine what life would be like in your home.
Market Your Home with Location-Based Mobile Listing Ads & Live Postcards
Buyers will be hesitant to pick up print advertisements. Instead of newspapers, magazines and traditional postcards, buyers can be reached through location- based mobile ad campaigns that find them through the apps they’re using daily. These ads will find prospects based on their lifestyle and spending power and then retarget them on their desktops or laptops. Live postcards that showcase the most attractive features of your property are another strong marketing option.
For these virtual services and more, contact us today at sarsen@compass.com or (203) 253-0441. We hope these tips help you stay safe while selling your home.

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