Earlier this month Greenwich United Way launched a new website with all new branding (www.greenwichunitedway.org). The main goal was to communicate the Greenwich United Way’s long-time mission and vital impact on the community through enhanced design and content. Our goal was to make it simple for page visitors to understand what the Greenwich United Way does and how to contribute” said Mary Hanna, Director of Integrated Marketing at Finch Brands.
Director of Development at Greenwich United Way, Jeremy Nappi explained that with the rebranding, programs like Community Answers and initiatives like Sole Sisters would be included in the new website. “Greenwich United Way has been instrumental in creating many programs and agencies in town [Community Centers Inc. (CCI), Kids in Crisis, Domestic Abuse Services of the YWCA Greenwich, Transportation Society of Greenwich (TAG), River House Adult Day Center, etc. which we continue to support. We also have flagship programs such as Community Answers and Reading Champions that are fully funded by Greenwich United Way donations. In 2005 we launched a Women’s Initiative called Sole Sisters which has become one of our biggest fundraisers so we’re very excited to have all of these elements under one site.”
“In our collaboration with Greenwich United Way across strategic planning, identity, and brand presentation, we’ve found the Board and staff to be so passionate, capable, and forward-looking,” said Bill Gullan, President of Finch Brands, “It has been our pleasure to help make sure the organization’s brand presence rises to meet the quality and energy level of the people it represents.”

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